Nokia India has started a new Loyalty program dubbed Love Nokia which is for Nokia lovers only. The program provides free extra benefits to loyal Nokia Customers who wish to upgrade to a new Nokia phone. So, if you already own a Nokia mobile phone and wish to upgrade to a new Nokia, be it an Asha or a Lumia, you’ll be greeted by Nokia with plenty of discounts and promos.
As Nokia defines it, “We’d show our appreciation by treating you to some exclusive offers when you upgrade to your next Nokia phone.”
Love Nokia is a device upgrade/exchange offer only for existing Nokia device users being run by Nokia where consumers will be eligible for a host of loyalty benefits in case they decide to upgrade from an existing Nokia device to a new Nokia device during the pilot duration. The benefits range from cash back, discount on accessories, flexible payment options like Cash on Delivery, Interest free EMI scheme, Free Music subscription & Free Data offers from operators etc.
How Love Nokia Loyalty Program Works?
To be eligible in this Loyalty Program, you should already be owning a Nokia Phone. After contacting inside Nokia, it was found that this phone should be a Symbian and can’t be a Nokia Asha or S30 phone, but the IMEI from such phones is working as of now (I tried with IMEI of Nokia 1200 😛 ) and users are being taken into this Loyalty Program.
If you’re an existing Nokia user, you just need to open the Love Nokia campaign page and select if you wanna upgrade to a Nokia Lumia smartphone or a Nokia Asha phone. After you choose the phone, you’ll be provided with option to select any combination of Accessories which you wanna include with the phone. Once done, just enter the IMEI and Model details of your existing Nokia phone and you’re good to go.
If you choose Nokia Lumia, they have offers running for every Nokia Lumia WP8 Phone which includes a good discount on the phone (over the price at Nokia Shop) & up to 25% off on original Nokia accessories and free subscription to Nokia Music Services.
If you choose Nokia Asha, you can get benefits up to Rs. 1800, which includes a discount on the phone’s MRP and upto 25% off on various accessories available for the selected phone. There’s also a free 3 month subscription to the Nokia Music service on purchase of most of Asha phones.
What do you think about this new Nokia Loyalty scheme? Is it tempting enough to attract existing Nokia users to upgrade to a new Nokia Asha or Lumia phone, especially when Nokia products are built to last long? Do let us know using the comments box below.