Yu Yureka Launched for ₹8999 – Availability & Key Selling Points

yu smartphone logoYu, a separate brand introduced by Micromax has presented its first mobile phone today. Dubbed Yureka, the phone shows some impressive specifications at a price of ₹8999 that will attract everyone. Besides being India’s first smartphone powered by 64-bit processor, the Yureka is also the only CynogenMod based smartphone to be sold in India.

Specifications & Key Selling Points of Yu Yureka

Yureka’s biggest competitor will be Xiomi Redmi Note and to keep the costs and liabilities down, Yu is going to follow similar pricing and selling approach as Xiaomi is doing. Here’s a quick look at some of the things that make Yureka special and worth buying.Yureka Smartphone - Front & Rear

  • Snapdragon 615 (64-bit) Processor – This is something exceptional at this price. While other smartphones go with Mediatek or Snapdragon 400, Yu has went ahead to pick up the powerful Snapdragon 615 clocked at 1.5Ghz to give Yureka a lot of processing power.
  • 5.5″ IPS HD Display w/ Gorilla Glass – Everybody loves big displays and the Yureka doesn’t dissatisfy in this aspect. It boasts of a big 5.5″ display backed by the toughness and reliability of Corning Gorilla Glass 3. The screen PPI of 267 may disappoint some, but there definitely are few compromises to accept.
  • 13MP Camera + 5MP Front – The phone packs a 13MP camera at its back to take well detailed images. It uses the Xmor Sensor from Sony. Overall, a good selling point, but how good it performs is something that only using it will tell. The back camera however does support goodies such as slow motion recording; etc. There is also a 5MP front facing camera for Video Calling or selfies.
  • Cynogen OS 11 – Cynogen is one of the most known custom OS based on Android. It packs numerous improvements and feature enhancements which  are missing in stock Android. Cynogen makes everything from fonts to themes to boot animation easily customizable. Using Cynogen also entitles the phone for regular updates. Yu promises an OS update every 30 days.
  • 4G LTE Support – Yu Yureka will be one of the cheapest 4G compatible Android devices. 4G has a limited availability in India, but as Yu is planning for an international release as well, everything good there. They didn’t announce any operator partnerships for bundled offers, so I guess there are none.
  • Price tag of ₹8999 – Pricing plays a major role to the success of everything and the same is the case here. The phone is priced at ₹8999 and we couldn’t ask for more as it offers a lot for the price they are asking. Built quality may be a concern and fingers crossed that it won’t disappoint.
  • Warranty Policy – Yu designed its warranty policy such that you’re officially allowed to do all sort of software modifications without the risk of voiding the phone’s warranty. More about their warranty policy later.

Availability of Yu Yureka

Yu is a brand established for the modern people and hence they are deciding to market and sell their devices via online channels only. The Yureka will be exclusive to Amazon India and will be sold in a flash sale model, similar to how Xiaomi sells via Flipkart. The phone is available only in one color and that is the MoonStone black.

Registrations for the first batch will start from 2PM on 19th December and the actual sale will take place on Tuesday, 13th of January 2015 at 2:00 PM. Lucky ones to buy in the first sale will also receive a free Yu branded leather cover which is claimed to be hand made and priced at ₹999.

International availability is not talked about yet, but that’s something Yu won’t be doing anytime soon. Time is now to establish itself in India and then expand to other key markets.


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  • I hope Amazon want to sell more than 11500 rs per PC so when you are not able to register and after registered if you are not able to purchased or even you are not able to login what to do it has no way to buy at 8999 thanks for making us oolu so all of us can understand it better to buy from shop better not to wait long for this online. TEJPAL

    • You can go try that, but the phone isn’t even available in any stores. If you manage to participate in the sale, you’ll get it for 8999 only. After adding to cart, the first order page does show a higher price, but it is then reduced down when you proceed to next step.

  • I am using this last 2 months they are saying battary is 2500 mah. but it only 2000 mah.
    Why u all try to buy this phone all fetures are good but what is the use. with out battery.

    • No. Don’t keep your hopes high about that. Plus, IDK why you need it. Video Calling over cellular network is something that has kinda failed even before it was adopted by users. Haven’t seen anybody doing that these days.

  • I purchased YU yureka phone. but i am not getting video call feature through cellular network. why? what is the reason to do not support? plz reply me is it possible to support in future before i buy i don’t know this thing?

  • 1.- how to start video call over the 3g or 4g networ.
    2.-how to save contact no on sim card.
    bcz sim card not show on phonphon
    3.-how to set my storage location.

  • kya issme whatsapp,hike,line chalegi????

    aur yesme video call hoga???

    yesme play store install hoga kya???

    ples replyyyyyyyyyyyyyyyyyyyy…………………………….

    when it is available in local mobile store????

    • PlayStore works and hence yes you can download all those apps inc. WhatsApp, Hike, Line.
      Video Call can be done using Skype, but Video Call over cellular network is not supported.
      It will not be available in local mobile store. Buy it online if you want to.

  • sir ! i have question abt yu.
    is it possible that it will be soon available in the market.if so then plz tell abt this availability in the local markets….bcoz where i live amazon is not able to send this phone ….
    after registration i tried my best but alas! thnk u.

    • No. It will not be available in the market, not anytime soon, in fact never according to the present trend.

  • I want this phone but pichli 2 sale se mjhe he phn nhi mila registered krne k bad bhi… is there any other way to buy it??…how can I buy this phn…??

  • will this phone will be available anytime soon on croma or reliance digital or any micromax showroom or somewhere from where i can look at the phone physically. i have a fear of buying it online . also will it be available on flipkart.com>???

    • Answer to each of your questions is No. Micromax is not directly relevant to Yu and IDK why people keep bringing it into the scene.
      YU is following an online-only model under which they will only sell online without spending anything on city based warehousing or advertising. If you want to buy it, your only option is online and being Amazon is their exclusive partner, no chance of it reaching other sellers. However, you should trust Amazon as much as you can Flipkart. Amazon is a bigger brand than Flipkart.

  • Sir I just for going to buy Micromax yu yure ka dear sir can u explain me that if I get after that come any problems. Then can I go to Micromax showroom or. Bahar se local hi thin ho ga ya for just custmer care plz solved it my no 9810908171 sir hum pase kharche aur much half na mile plz

    • Micromax will not provide service for this phone. You need to contact customer care and they’ll arrange for the service.

  • Can u make sure that with the help of yureka mobile can we make 3G video calls?

    Means i want to know that can yureka mobile makes video calls with 3G network?

    • Amazon says that registrations will open on 15th. But as it is mere subscribing, if you’ve already subscribed, you should be able to purchase in the next sale.

    • They haven’t provided any detail yet. Probably an online portal will be opened. We’ll know more, later 🙂

    • Yu is not Micromax and hence Micromax will not provide warranty service for Yu. Yu’s warranty requests will be handled online. You submit a warranty request and a technician will go wish your place to fix your device.

      That’s how they are planning it to be. But let’s see how it actually goes 🙂

  • I have a one question. i have seen yureka event video there told that we can not do video call it is true and what about skype video call reply me.

    • Yes. The phone does not support video calls over cellular network. This feature barely picked up and nobody uses it now.
      Video calls over Skype and any other 3rd party calling apps will be possible without any issues.

  • i registered for yu yureka…will there be a lucky draw or something..or everyone who register will gt a chance to buy on13jan..will i get it or not

    • As per the present scenario, all registered subscribers will be given a chance to buy the Yureka on 13th, but owing to limited stock, it will be luck based system. All pressing the buy button and some will be able to get it, some not.
      We’re still awaiting details from Yu, so be sure that you keep an eye on your email mailbox. They will update there only.

    • Just wait for the next communication email from them. Most probably there will be nothing else to be done 🙂

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