Yu Yureka Launched for ₹8999 – Availability & Key Selling Points

yu smartphone logoYu, a separate brand introduced by Micromax has presented its first mobile phone today. Dubbed Yureka, the phone shows some impressive specifications at a price of ₹8999 that will attract everyone. Besides being India’s first smartphone powered by 64-bit processor, the Yureka is also the only CynogenMod based smartphone to be sold in India.

Specifications & Key Selling Points of Yu Yureka

Yureka’s biggest competitor will be Xiomi Redmi Note and to keep the costs and liabilities down, Yu is going to follow similar pricing and selling approach as Xiaomi is doing. Here’s a quick look at some of the things that make Yureka special and worth buying.Yureka Smartphone - Front & Rear

  • Snapdragon 615 (64-bit) Processor – This is something exceptional at this price. While other smartphones go with Mediatek or Snapdragon 400, Yu has went ahead to pick up the powerful Snapdragon 615 clocked at 1.5Ghz to give Yureka a lot of processing power.
  • 5.5″ IPS HD Display w/ Gorilla Glass – Everybody loves big displays and the Yureka doesn’t dissatisfy in this aspect. It boasts of a big 5.5″ display backed by the toughness and reliability of Corning Gorilla Glass 3. The screen PPI of 267 may disappoint some, but there definitely are few compromises to accept.
  • 13MP Camera + 5MP Front – The phone packs a 13MP camera at its back to take well detailed images. It uses the Xmor Sensor from Sony. Overall, a good selling point, but how good it performs is something that only using it will tell. The back camera however does support goodies such as slow motion recording; etc. There is also a 5MP front facing camera for Video Calling or selfies.
  • Cynogen OS 11 – Cynogen is one of the most known custom OS based on Android. It packs numerous improvements and feature enhancements which  are missing in stock Android. Cynogen makes everything from fonts to themes to boot animation easily customizable. Using Cynogen also entitles the phone for regular updates. Yu promises an OS update every 30 days.
  • 4G LTE Support – Yu Yureka will be one of the cheapest 4G compatible Android devices. 4G has a limited availability in India, but as Yu is planning for an international release as well, everything good there. They didn’t announce any operator partnerships for bundled offers, so I guess there are none.
  • Price tag of ₹8999 – Pricing plays a major role to the success of everything and the same is the case here. The phone is priced at ₹8999 and we couldn’t ask for more as it offers a lot for the price they are asking. Built quality may be a concern and fingers crossed that it won’t disappoint.
  • Warranty Policy – Yu designed its warranty policy such that you’re officially allowed to do all sort of software modifications without the risk of voiding the phone’s warranty. More about their warranty policy later.

Availability of Yu Yureka

Yu is a brand established for the modern people and hence they are deciding to market and sell their devices via online channels only. The Yureka will be exclusive to Amazon India and will be sold in a flash sale model, similar to how Xiaomi sells via Flipkart. The phone is available only in one color and that is the MoonStone black.

Registrations for the first batch will start from 2PM on 19th December and the actual sale will take place on Tuesday, 13th of January 2015 at 2:00 PM. Lucky ones to buy in the first sale will also receive a free Yu branded leather cover which is claimed to be hand made and priced at ₹999.

International availability is not talked about yet, but that’s something Yu won’t be doing anytime soon. Time is now to establish itself in India and then expand to other key markets.

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60 Responses to Yu Yureka Launched for ₹8999 – Availability & Key Selling Points

  1. sohil parmar December 22, 2014 at 6:59 pm #

    Can anyone please tell me what to do after subscription on amazon??

    • Narender Singh December 22, 2014 at 7:32 pm #

      Just wait for the next communication email from them. Most probably there will be nothing else to be done 🙂

  2. khushal December 23, 2014 at 1:19 am #

    i registered for yu yureka…will there be a lucky draw or something..or everyone who register will gt a chance to buy on13jan..will i get it or not

    • Narender Singh December 23, 2014 at 10:38 am #

      As per the present scenario, all registered subscribers will be given a chance to buy the Yureka on 13th, but owing to limited stock, it will be luck based system. All pressing the buy button and some will be able to get it, some not.
      We’re still awaiting details from Yu, so be sure that you keep an eye on your email mailbox. They will update there only.

  3. Ankit Singh December 23, 2014 at 7:15 pm #

    I have a one question. i have seen yureka event video there told that we can not do video call it is true and what about skype video call reply me.

    • Narender Singh December 23, 2014 at 7:17 pm #

      Yes. The phone does not support video calls over cellular network. This feature barely picked up and nobody uses it now.
      Video calls over Skype and any other 3rd party calling apps will be possible without any issues.

  4. Ankit Singh December 23, 2014 at 7:24 pm #

    and where to we wii get warranty at micromax store or from other place

    • Narender Singh December 23, 2014 at 7:44 pm #

      Yu is not Micromax and hence Micromax will not provide warranty service for Yu. Yu’s warranty requests will be handled online. You submit a warranty request and a technician will go wish your place to fix your device.

      That’s how they are planning it to be. But let’s see how it actually goes 🙂

    • jaydeep December 25, 2014 at 4:26 pm #

      we need to just call at yu customer care they are come at our home.

  5. Ankit Singh December 25, 2014 at 12:39 pm #

    So where i will have to register complain for warranty.

    • Narender Singh December 25, 2014 at 1:46 pm #

      They haven’t provided any detail yet. Probably an online portal will be opened. We’ll know more, later 🙂

  6. rnjn December 27, 2014 at 8:21 pm #

    how many sets of yureka are going to be sold in 13 Jan …???

    somebody tell me …..

    • Narender Singh December 28, 2014 at 1:05 pm #

      They haven’t provided any details yet. Stay tuned 🙂

  7. vishal January 4, 2015 at 11:02 am #

    plz call me 8802326904 i’m buy yureka mobile

  8. Ajay January 6, 2015 at 3:07 pm #

    Kya isme apk file install ho skti hai.

    • Narender Singh January 6, 2015 at 4:26 pm #

      Yes. It is Android, so apk to chalegi.

  9. Sushil Kumar January 7, 2015 at 10:07 pm #

    Is COD facilities is available on 13 jan sale on Yureka Mobile???

    • Narender Singh January 7, 2015 at 10:22 pm #

      Yes COD is available for PIN Codes where Amazon provides COD.

  10. aravind rao January 9, 2015 at 4:45 pm #

    Is price to be raised in next comming days…???

    • Narender Singh January 9, 2015 at 5:04 pm #

      No. It will stay the same, unless something strange happens 😛

  11. Ashwani gautam January 12, 2015 at 7:18 pm #

    wht will be the next date to resistration micromax ureka phone plz tell me

    • Narender Singh January 12, 2015 at 7:30 pm #

      Amazon says that registrations will open on 15th. But as it is mere subscribing, if you’ve already subscribed, you should be able to purchase in the next sale.

  12. Aslam January 18, 2015 at 1:26 am #

    Can u make sure that with the help of yureka mobile can we make 3G video calls?

    Means i want to know that can yureka mobile makes video calls with 3G network?

    • Narender Singh January 18, 2015 at 1:38 am #

      You cannot make video calls over cellular network, but it is possible via apps like skype.

  13. tarun malhotra January 29, 2015 at 2:36 am #

    Sir I just for going to buy Micromax yu yure ka dear sir can u explain me that if I get after that come any problems. Then can I go to Micromax showroom or. Bahar se local hi thin ho ga ya for just custmer care plz solved it my no 9810908171 sir hum pase kharche aur much half na mile plz

    • Narender Singh January 29, 2015 at 11:44 am #

      Micromax will not provide service for this phone. You need to contact customer care and they’ll arrange for the service.

  14. shashank January 29, 2015 at 10:26 pm #

    will this phone will be available anytime soon on croma or reliance digital or any micromax showroom or somewhere from where i can look at the phone physically. i have a fear of buying it online . also will it be available on flipkart.com>???

    • Narender Singh January 29, 2015 at 11:00 pm #

      Answer to each of your questions is No. Micromax is not directly relevant to Yu and IDK why people keep bringing it into the scene.
      YU is following an online-only model under which they will only sell online without spending anything on city based warehousing or advertising. If you want to buy it, your only option is online and being Amazon is their exclusive partner, no chance of it reaching other sellers. However, you should trust Amazon as much as you can Flipkart. Amazon is a bigger brand than Flipkart.

  15. Vishal February 1, 2015 at 11:23 pm #

    I want this phone but pichli 2 sale se mjhe he phn nhi mila registered krne k bad bhi… is there any other way to buy it??…how can I buy this phn…??

  16. Mr R P Ghodnadikar February 3, 2015 at 9:58 pm #

    When sale open very slow start that ADD TO CART. What is the solution for that, please explain.

  17. masuood98@gmail.com February 6, 2015 at 11:41 pm #

    sir ! i have question abt yu.
    is it possible that it will be soon available in the market.if so then plz tell abt this availability in the local markets….bcoz where i live amazon is not able to send this phone ….
    after registration i tried my best but alas! thnk u.

    • Narender Singh February 7, 2015 at 7:39 am #

      No. It will not be available in the market, not anytime soon, in fact never according to the present trend.

  18. avi singh February 12, 2015 at 10:25 pm #

    I buy YU yureka in amzon sell.you tell me can I got video calling facility in future after os update

  19. Jai Kumar February 14, 2015 at 9:14 pm #

    kya issme whatsapp,hike,line chalegi????

    aur yesme video call hoga???

    yesme play store install hoga kya???

    ples replyyyyyyyyyyyyyyyyyyyy…………………………….

    when it is available in local mobile store????

    • Narender Singh February 15, 2015 at 12:30 am #

      PlayStore works and hence yes you can download all those apps inc. WhatsApp, Hike, Line.
      Video Call can be done using Skype, but Video Call over cellular network is not supported.
      It will not be available in local mobile store. Buy it online if you want to.

  20. Sekhar February 16, 2015 at 9:19 am #

    Despite having latest features in built Video calling … hope yureka update its software

  21. sushant choudhary February 16, 2015 at 8:37 pm #

    1.- how to start video call over the 3g or 4g networ.
    2.-how to save contact no on sim card.
    bcz sim card not show on phonphon
    3.-how to set my storage location.
    ??????????

  22. surya February 17, 2015 at 3:12 pm #

    I purchased YU yureka phone. but i am not getting video call feature through cellular network. why? what is the reason to do not support? plz reply me is it possible to support in future before i buy i don’t know this thing?

    • Narender Singh February 17, 2015 at 9:47 pm #

      It is just not supported by the phone.

      • sushant choudhary February 20, 2015 at 8:08 pm #

        how i can copy nd paste .
        from on file to another file

        • Narender Singh February 21, 2015 at 1:00 pm #

          Copy paste what? Text?

  23. surya February 17, 2015 at 3:14 pm #

    Narender singh garu dont tell it is support skype and hike plz tell me why u r not supporting this feature.

  24. zak February 18, 2015 at 9:55 am #

    i dnt kw y m gtng wry bcz 1st tym m purchasing electronic thgs fr online????????? do v gt original product in online

  25. sushant choudhary February 21, 2015 at 7:18 am #

    i want to cell my yureka in new condition.
    only10 day old
    8999 rs only
    contact-9534360086

  26. TUSHAR February 21, 2015 at 1:55 pm #

    I want yureka so many time try to buy in every flash sale but not getting…… Plz can u help!!!

    • Narender Singh February 21, 2015 at 2:03 pm #

      Have you tried the browser script provided here?

  27. TUSHAR February 21, 2015 at 2:47 pm #

    Can any help to give me a yureka in NY hand????

  28. vicky February 26, 2015 at 2:57 pm #

    Is it possible to make 3g video call on YU yureka in future by cellular network???

    • Narender Singh February 26, 2015 at 4:52 pm #

      No. Don’t keep your hopes high about that. Plus, IDK why you need it. Video Calling over cellular network is something that has kinda failed even before it was adopted by users. Haven’t seen anybody doing that these days.

  29. surya March 5, 2015 at 12:37 pm #

    I am using this last 2 months they are saying battary is 2500 mah. but it only 2000 mah.
    Why u all try to buy this phone all fetures are good but what is the use. with out battery.

  30. surya March 5, 2015 at 12:39 pm #

    Dont go for this phone.bz no battery backup.just 2000mah

  31. Nilesh March 16, 2015 at 5:49 pm #

    Yurega mobile registration

  32. praveen March 19, 2015 at 11:29 am #

    I want mobil

  33. sanjeev jain April 10, 2015 at 1:48 pm #

    Sahi hai phone mujhe Lena has price

  34. tejpal April 11, 2015 at 6:47 pm #

    I hope Amazon want to sell more than 11500 rs per PC so when you are not able to register and after registered if you are not able to purchased or even you are not able to login what to do it has no way to buy at 8999 thanks for making us oolu so all of us can understand it better to buy from shop better not to wait long for this online. TEJPAL

    • Narender Singh April 11, 2015 at 10:34 pm #

      You can go try that, but the phone isn’t even available in any stores. If you manage to participate in the sale, you’ll get it for 8999 only. After adding to cart, the first order page does show a higher price, but it is then reduced down when you proceed to next step.

  35. Deven sinha May 25, 2015 at 6:07 pm #

    Thid mobile is awesome I want this phone ……

    • Narender Singh May 25, 2015 at 8:35 pm #

      Be sure to stay subscribed to the sale. Good luck 🙂

  36. Anurag Deshmukh June 11, 2015 at 10:31 pm #

    I want micromaxx yu yureka

  37. Ram July 18, 2015 at 2:44 pm #

    when this is coming back?

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