Yu Played Foul by Selling only 2657 Yureka Smartphones?

Update: The newer import records state that they imported 13000 more phones on 13th and not selling them seems like a stupid thing. So, there can be a possibility that they did sell 10,000 pieces on the sale day and the below analysis was wrong.
Yu, the wholly owned subsidiary of Micromax is under some severe criticism after the first flash sale of its Yureka smartphone. The company claimed that it sold 10,000 Yureka smartphones in the flash sale that lasted for 3 seconds, whereas facts and figures are proving it wrong. While others were trying to grab a Yureka, some eagle-eyed users managed to look at the code that was running behind the scenes to keep the lightening deal live on Amazon. The response clearly shows that only 3000 units were added in the lightening deal and it was halted mid way after 3 seconds by the time 2657 units were claimed by the buyers. That coupled with the import stats is enough to a judgement which should hold true unless Micromax/Yu or Amazon have a way to prove the claims wrong.

Apparently, during lightening deals, Amazon’s website constantly pings the backed servers to update the status of the deal in real time so that the deal can be halted as and when its target is accomplished. The response which can be viewed in the developer console (which is accessible on most modern browsers by press F12) not just includes the basic details like Available/SoldOut, but much more than that. The response for the Yureka lightening deal included the following:

  • totalCouponCount: 3000
  • claimedCouponCount: 2657
  • percentClaimed: 88
  • type: LIGHTNING_DEAL
  • title: Yureka
  • dealPrice: 8999
  • currentPrice: 12999

As can be seen, the sale sale was halted after 3 seconds when not even 100% of the 3000 units were sold. You can read more about this response on Abhay Rana’s blog post titled “Yu were mislead”) here. He is the one who unfolded this foul play.

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Besides this, the records on website Zauba.com which keeps a record of the Indian imports and exports show that only 7200 Yu AO5510 devices were imported in the Indian shores with the last lot of 1800 pieces being imported on 9th of January. Clearly, how can they sell 10,000 of them when only 7200 were imported? The data from Zauba cannot be taken as a solid proof, but still, it does help.

Why was this done?

The simple and clear answer is “for marketing and publicity”. Selling 10,000 smartphones in 3 seconds is such a lovely stats number which can easily go viral in the online media. The more time a flash sale takes, the less attractive it gets and the lesser media attention it gets. So, it was clearly a planned affair that Amazon will put up only 3000 units for sale and the sale should not last any longer than 3 tick-tocks of the clock.

As to why they only put up 3000 units for sale is something that cannot be said. Maybe they want to use the same stock for the next sale?

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14 Responses to Yu Played Foul by Selling only 2657 Yureka Smartphones?

  1. satwik January 15, 2015 at 9:42 am #

    Its simple as to why these cheap a**h*les put up only 3000 devices! They didn’t want to give away many panels+screen guard for free!

    • Narender Singh January 15, 2015 at 10:55 am #

      That can be a point. However, screenguard will be free for everyone, i guess as it is bundled within the box. Tempered Glass isn’t given free to anybody. The cover on the other hand does not seem like worth 1000 and I don’t think anybody would wanna pay Rs. 1000 for it.
      Let’s see if they give the free cover in the next sale or not. If they don’t, you’re perfectly right (10,000 covers were indeed imported) 😛

  2. neeraj March 19, 2015 at 12:53 pm #

    My Yureka phone is got stuck. Also it got switched off frequently. Kindly replace this with new one.

  3. parvin kumar April 10, 2015 at 12:19 pm #

    I am at kurukshetra haryana.my YU phone is fault speaker don’t work when I call or receive. My mobile no. Is 9729359210.when I call to yucare then call don’t receive.what I do?

  4. Kannan April 16, 2015 at 9:18 am #

    My YU phone is fault speaker don’t work when I call or receive.after rebooting only it’s start to work.so pls give me a solution or replace this with new one.my mobile no.8344122626

  5. JAGADISH N April 18, 2015 at 8:45 pm #

    I BROUGHT PHONE 26/03/2015. BUT YUREKA PHONE NOT WORKING PROPERLY ( NOT SWITCHING ON) & HANGING , HEATING ON USE. PLEASE RESOLVE THE PROBLEM OR GIVE ME THE NEW ONE. MY NO 9886000515

    YUREKA PHONE IMEI NO IS 911401504198233.
    ORDER ID : 403-7976453-3962738

    • Narender Singh April 18, 2015 at 8:55 pm #

      Contact YU and not us. And next time, write with Caps off.

  6. Siddu G P M April 25, 2015 at 11:57 am #

    My YU phone’s speaker is not working when I call or receive. My mobile no. Is 9964040672.when I call to yucare then call don’t receive.what I do?

  7. mohan panwar June 19, 2015 at 7:40 pm #

    i am yureka user from april 2015,

    but after lolipop update i am facing lot of issue .i am 30-40 time call to customer care centre and get ticket number .but till date no one problem are solved.
    all over phone quality is very bogs.

    1.camera quality is very poor.(video recording is good.) image is very dark .
    2.phone getting very heat you are unable to touch to ur ear.
    3.every day have a new bug comming.(dialer stop.contact stop)

    thanks
    Mohan Panwar
    9982247625

  8. Vijay Singh July 1, 2015 at 12:50 pm #

    My Yu Yureka Mobile phone is not working properly, i am facing the touch problem, touch is not working form the last day totally. Please give me the detail of care center or service center in Chandigarh Location. My Pin code is 160101. My phone is under warranty.

    • Narender Singh July 1, 2015 at 12:52 pm #

      There are no service centers. Please contact the helpline and see if they are of any help.

  9. Ringam Doni July 3, 2015 at 1:57 am #

    i bought my YU phon just one month back. It was ok for one weak but later its heat up as hell and get switched off by itself. some aplications are not even open. This is worst thing i ever bought in my life.

  10. firoj alam July 4, 2015 at 5:00 am #

    i bought my YU phon just one month back. It was ok for one weak but later its heat up as hell and get switched off by itself. some aplications are not even open. This is worst thing i ever bought in my life.

  11. Naitik Panchal August 15, 2015 at 12:41 am #

    Phone is not charging since last month…customer supports r nt revert back as well as battery % is decrease while charging instead of increase…

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