Earlier in March, Google rolled out Wire Transfers as method of payments to Indian Adsense Publishers. With the intro of Wire transfers (EFT) the payment process not only became faster, but also removed one of the huge barriers i.e Payee Name. If you are an old publisher, you’d already know that Adsense publishers in India were not allowed to change their Payee Name and the only method to change it was to close the present Adsense account and open a new one with a different name.
With EFT payments, the payments will be deposited into the Bank Account that is provided while setting up electronic payments. You can add a new bank account (with a different Holder’s Name) for receiving Wire Transfers by going to Settings> Payments> Payment Settings> Add a new form of payment.
Similarly, the Payee Profile can also be amended to reflect a completely different Payee Name. This can be done by going to Settings> Payments> Payee Profile> Edit
As it happens with Electronic Transfers, the funds are transferred solely on the basis of the Account Number and Holder Name hardly matters while transferring funds to the said account. So even if you have entered a name which is not the real account holder, the funds should go through and get deposited.
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